Author: Stephen Jenkins, Partner – Intellectual Property
Your successful edge may be in sales, credit control, finance, business processes or a litany of other operational activities that, of themselves, do not lend to traditional forms of protection of intellectual property such as Trade Marks, Patents and Registered Designs. However, they are just as important and have been developed exclusively for the business. Their value is irreplaceable and the question we are often asked at Madison Marcus is how do I protect them?
As Colonel Sander’s “secret herbs and spices” has shown, protecting the “secret sauce” of your business is just as valuable intellectual property as the next ground breaking software. Confidential information and Trade Secrets are the most overlooked but valuable intellectual property to your company. The key steps in protecting it are:
Protecting your client base, pricing policies, business processes, strategic plans and marketing ideas is critical to the continued success of any business and should be a priority for all business owners.
We at Madison Marcus know how to identify, catalogue and protect this intellectual property. For more information, please contact:
Partner – Intellectual Property
+61 437 008 253
Madison Marcus Law Firm produced this article. It is intended to provide general information in summary form on legal topics, current at the time of first publication. The contents do not constitute legal advice and should not be relied upon as such. Formal legal advice should be sought in particular matters.